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Worth the Hype Wednesday – Benefit Cosmetics POWmade Waterproof Brow Pomade

November 10, 2021

I may have loved makeup for years, but there have been types of products along the way that I have been too nervous to try out for myself. For example, liquid eyeliner, cream blush and bronzer, contour and especially today’s feature – brow pomade. I was comfortable with a pencil, but using any type of liquid or cream that wasn’t clear on my eyebrows seemed too high level of a skill for me. However, I finally took the plunge after reading so many incredible reviews and that’s how I came to bring you my thoughts on the @benefitcosmetics POWmade Waterproof Brow Pomade ($20 for .17 ounces, but use code YAYHOLIDAY at @sephora and save money depending on your status level with their reward program –!

What it claims:
🔘 A creamy-feeling, waterproof, non-drying pomade that allows you to fill, sculpt, and define brows with natural-looking depth and dimension
🔘 Take control of your brows with this full-pigment pomade, which glides on effortlessly to deliver powerful color that lasts for up to 36 hours
🔘 It pairs perfectly with their Dual-Ended Angled Eyebrow Brush (sold separately –, which ensures the perfect amount of pomade for a controlled, precise application.

My verdict?
I am shocked to say that I love this product! It is so much easier to use than I expected (which is partially due to the brush that was created to be used with it, but, of course, sold separately) and it truly does last all day! I purchased the shade 3.5 Neutral Medium Brown and, while it may appear dark in the container, depending on how much product and pressure you apply, you can get quite a varied shade range from just the single shade. If you have been looking to up your brow game or you have no brow game and want something that will make your brows look full, but natural, I highly recommend you look into this!

FYI, I receive a small commission when you shop via the links listed above. There is no additional cost to you, but it supports me and my blog and I greatly appreciate it!

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