Worth the Hype Wednesday – @BenefitBeauty Boi-ing Cakeless Concealer

August 12, 2020

Second only to foundation, concealer can really make or break the way I feel about how my makeup looks. So, when a new one is released and gets a lot of hype, I know I’ll end up testing it out at some point! It’s finally time for me to give you my thoughts on the @benefitcosmetics Boi-ing Cakeless Concealer ($22 for .17 ounces –!

What it claims:

🔘 A multi-purpose, full coverage liquid concealer that hides it all, from dark undereye circles to blemishes & discoloration…yet it feels lightweight & doesn’t cake, crack, or settle into fine lines

🔘 The formula includes algae-derived ingredients known for smoothing the look of skin and specially coated pigments that leave a natural finish that doesn’t flake or crease

🔘 The cushion tip applies the longwearing and waterproof formula evenly for blendable, full coverage

My experience:

🔘 I purchased Shade 3 (light/neutral undertone).

👍🏻 The packaging is adorable.

👍🏻 I agree that it’s full coverage.

👎🏻 Even though the reviews are mostly very positive, the 1-star reviews frequently mention the formula being dry and not creaseless. Unfortunately, I would have to agree with the people stating the formula is on the dry side. I have to work in small sections in order to ensure I can blend it out fully.

👍🏻👎🏻 I don’t find this to be exceptionally creaseless.

👍🏻👎🏻 It is cakeless, as long as you work quickly, in small sections and with a damp sponge.

👍🏻 It looks beautiful when set (I have never not set my concealer) and lasts all day.

My verdict?

This is an example of a product working really well for other people, just not jiving with the composition of my skin. After figuring out what about it was making it look terrible on me, I can make it work, but not with ease. I plan to mix this with more moisturizing concealers until it’s gone and then I won’t be repurchasing.

If you order this on @ultabeauty’s website (linked above), make sure you use @rakuten to get up to 4% in cash back:

FYI, I receive a small commission when you shop via the links listed above. There is no additional cost to you.

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