First Impression Friday – @colourpopcosmetics BFF Volumizing Mascara

March 22, 2019

When I ordered three (3) of the new @colourpopcosmetics BFF Volumizing Mascaras ($8.00 each for .24 ounces on their website), I wondered where the right place to rock them would be. Then I was invited to @thecandytopia and it felt like makeup fate! At the event, I tried out Purple Prose and will be posting about the other colors next weekend!
What it claims:
🔘 Instantly lifts lashes
🔘 Volumizes and lengthens
🔘 Unique twisted nylon fiber brush (see photo 5) for the is shaped to comb through each lash from root to tip, delivering a buildable look that never clumps
🔘 Won’t flake
My experience:
🔘 I first applied it at 7:30am and these photos were taken at 2pm.
👍🏻 The color is gorgeous and I was surprised at how well it showed up!
👍🏻 It’s a drier formula and I prefer that because it prevents it from smudging all over my face during application. That normally means it has to be built up a bit more, but I would much prefer that over a purple under eye.
👍🏻 It did lengthen and volumize. Not astonishingly so, but more than I expected for a colored mascara.
👍🏻 It never flaked or faded throughout the day.
👍🏻 It wasn’t overly difficult to remove.
My verdict?
I can’t speak for the other colors because I have yet to try them, but Purple Prose is a big winner for me! I can’t wait to wear it during the @vikings season!
Have you tried colored mascara? If yes, which brand and did you love it?

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